A  start-up technology on its launchpad Company Mohamed Riadh BORNAZ specializes in  providing design services and 3D rapid prototyping needs of the jewelry. Upon  receipt of equipment and in a few weeks, the company has demonstrated expertise  with 3 local operators, and earned first 5 small orders in Poland and France.  Its advantages over international competitors? A price of 40% below the  European standard, a technology up to date, customized and complex products and  providing a prototype in more money in the silicone mold. Since its pleasant  but modest local nursery API ISET Rades where he hosted his company and its  station design, Mohamed Riadh is already preparing to put together, with  financial support from FAMEX a marketing plan with its communication tools and  strategies of exploration and conquest of the markets. How to start up this  technological and competitive she is born? The project idea of Mr. BORNAZ was  born when a young student, he visited the Central Laboratory analysis and  testing of precious metals, where his father worked in the control of punches  jewelers. He discovered that jewelers Tunisian imported all of their tools as  molds of low quality and outdated design. The aim was that the route was to  acquire the latest skills, required to master the art designer and mold maker  for the jewelry; His strategy? Training a technician and an entrepreneur based  on studies at the Institute of Jewelry from the American University of Beirut  where he practiced modeling jewelry, sculpture manual on wax casting of  precious metals, fine jewelry and jewelry followed by studies in Technical  Sales at the ISET of Rades, followed by the creation of his company. Watch and  extensive investigations were then carried out during his final project  studies: a search on the Internet including the identification of technologies  dedicated to the design and rapid prototyping (software and hardware).  Practical training by the manufacturers with which it has acquired its  equipment and latest software technology has completed the training course  sponsor.